Discover Alex Clare: The Man Behind That Dubstep Internet Explorer Song
You might not know the name, but you sure heard the song.
Alex Clare’s song “Too Close” is currently enjoying the 9th spot of Billboard Hot 100 after peaking at number 8 with 26 weeks on the chart so far and, interestingly enough, this didn’t happen without the help of one giant, Microsoft.
Earlier this March, Microsoft released its new commercial for Internet Explorer 9 using Alex Care’s song – see the video:
This took the song to whole new level bringing actually more awareness to the song, than the actual product .. sorry Microsoft, you will need more than that to get us back on IE, ah!
The chart below clearly shows the rise to 25M views following the release of the commercial this March as the song came out a year earlier on March 15th 2011.
Now as Buzzfeed reports the man has quite the story. Alex used to date Amy Winehouse, worked with Major Lazer, couldn’t tour with Adele and much more to be discovered after the jump.
First off, there goes the song:
The song was first released as a single in April of 2011, three months before Clare’s solo debut The Lateness of the Hour hit stores in his native England. The song came to the attention of Microsoft some time later, but just in the nick of time for Clare, who had been dropped by his label in the U.K. due to weak sales and personal commitments that kept him from accepting an opening-act slot on Adele’s fall tour.
He almost quit music:
Clare had basically given up on his music career before landing the Microsoft deal and told Billboard that he was “acting as a slum lord” in East London.
His album was co-produced by Major Lazer
Superstar DJs Diplo and Switch co-produced Clare’s album, which explains why a bearded singer-songwriter dude is wailing over a thudding dubstep bass drop. The novelty factor of “Too Close” goes a long way – it’s almost certainly the first power ballad to substitute big guitars with dubstep wubs.
He used to date Amy Winehouse
Clare hooked up with Winehouse when she was on a break from her on-and-off boyfriend Blake Fielder-Civil, but he insists that none of the songs on his record directly address their relationship. “There were a lot of emotions there that obviously didn’t end up at the time it was happening, but we got to a very good place,” he told Billboard. “We stayed friends above all.”
He’s an orthodox Jew
Clare takes his faith very seriously, and will not perform, travel or work on the Sabbath or on Jewish holidays.
He re-did Prince’s “When Doves Cry”
If you want some more, check out his wiki page.